Working with the State of Alaska Department of Natural Resources (DNR), Solstice developed a highly successful campaign for the second annual Alaska Grown "Eat Local" Challenge.

The initiative brought together local restaurants and consumers in an attempt to increase the amount of Alaska grown produce that was sourced and purchased at the top of the growing season.

Solstice developed an integrated, statewide campaign, which incorporated a variety of innovative communications tactics and an extensive media plan. Creative elements included a :30 TV commercial (also released virally), radio, e-blasts, an online and print campaign, signage and point of sale collateral, and non-traditional methods including a series of temporary tattoos-all developed in an out-of-the-box, innovative and spirited direction.

This effective combination of both pushing distributors to source produce and pulling their customers to ask for it by name helped Solstice far exceed client expectations with a campaign that was right on budget and on-strategy. Results could be seen immediately in local restaurants through the appearance of print materials, flyers, tattoo-clad servers and locals who saw the commercial on cable television.